Nunamoochie is a nickname that Colleen's husband gave to their second child after he was born. It was just a cute and funny made up word that stuck, and since he's the reason they became avid babywearers, it was a natural choice for their company name. After buying and trying several wraps made by different companies, Colleen was inspired to make her own wraps where she could decide which fabrics to use, design her own patterns, and choose the color combinations that she felt were most aesthetically pleasing. Nunamoochie aims to keep their costs low in order to pass on the savings to their customers, thereby reaching as many new moms as possible. They work with a fantastic team in India including their expert weaver, and family members acting as coordinator and tailor.